The inspiration behind the logo and rebrand primarily focuses on a boho-modern neutral vibe. The client wanted an organic yet casual feel with the use of a palm leaf. Below are different ideas for the logo design, until we finally settled on the final logo.
After the final logo was approved, I went ahead and created the style guide which includes logo usage rules, typography, and secondary elements which can be used throughout the brand's assets for a cohesive look.
Below are mockups for Facebook and Instagram with the new branding.
